Greening China Together


WeWork@Weihai Rd
4F, 696 Weihai Road, Jing'an District
Shanghai, China, 200041




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Peggy Liu, Chairperson

As Chairperson of JUCCCE, Peggy Liu is one of the leading catalysts of a green China and consults companies and governments on sustainability and cross-cultural collaboration.

As Chairperson of JUCCCE, Peggy Liu is one of the leading catalysts of a green China and consults companies and governments on sustainability and cross-cultural collaboration with China. JUCCCE is an environmental organization that has been at the heart of the greening of China since 2007. It is most noted for accelerating societal-scale change in diets, sustainable cities, sustainable consumerism and smart grid with its multi-sector, cross-border convening power.

She is a consultant on market entry into China to companies such as Duke Energy and governments such as New Zealand Trade and Enterprise, and consults on sustainable market innovation for companies such as Unilever and Danone.

Peggy has a passion for connecting personal and planetary health. Her life goal in childhood was to use technology to improve the living standards of people around the world. She believes that the most helpful skill is heart-based storytelling, that cultural translators will have the most important roles of the next generation, and that those who can create a better shared future, should. 

Key JUCCCE milestones


  • In 2007, Peggy organized the MIT Forum on the Future of Energy in China from which JUCCCE was formed. This forum was the first public dialogue between US and Chinese government officials on clean energy in China, just as China was just starting to look seriously at greening itself.

  • Introduced Smart Grid to China in 2007 that catalyzed USD7.2 billion in initial investment by the State Grid in 2009 as well as their roadmap to implement smart grid by 2020. This revolutionized electricity distribution as well as created an onramp for renewable energies.

  • Educated ~1000 Chinese government leaders (mayors and central government) on how to build sustainable cities. These trainings helped shape ecocity trends in China over 10 years.

  • Catalysed China’s change in using incandescents to energy efficient compact fluorescent lighting. Lighting is the lowest hanging fruit in terms of energy efficiency returns.

  • Created the China Dream initiative in 2010 to reimagine prosperity for sustainable consumerism that led to China Dream being the second most popular slogan in 2012. Environmental protection is now embedded into the national priority and identity of China.

  • Launched Food Heroes in 2013, China's first comprehensive kids' healthy food curriculum. Changing diets is now the main priority of JUCCCE.


Boards and Other Appointments


Peggy is a Distinguished Professor at China Academy of Governance, a lecturer at China Executive Leadership Academy of Pudong, and the National Academy for Mayors of China. She is a board member of Project Drawdown, an advisor to the FTSE Environmental Markets Committee, EAT Forum and Volans, a Governor of the Hillary Institute. She is a Thought Leader at Criticaleye CEO network. She served as an executive advisor to Marks & Spencer, an advisor to PWC China, a sustainability advisor to HP, a member of the World Economic Forum’s Global Agenda Councils on Sustainable Consumption 2012-13 and on New Energy Architecture 2011-12, and an energy adviser to the Clinton Global Initiative in 2008. She is a recurring judge for The Circulars at Davos (circular economy) and the Hult Prize (social entrepreneurship at college level).


Prior to JUCCCE she was an early-stage venture capitalist in Shanghai. In the 1990's Peggy was recognized as an Internet pioneer on the cover of 'Red Herring Hits'. She headed Channel A, one of the earliest e-commerce companies in Silicon Valley. Other executive positions in Silicon Valley included General Manager of Consumer Applications at Zaplet, a dynamic email communications platform, and VP of Marketing at Peggy also served as a management consultant at McKinsey (, a product manager for Internet Chameleon- the first Windows software that used a graphical user interface to surfing the Internet, a product manager for Symantec C++ and Norton OEM products, and a programmer on ISDN modems at Codex Motorola. 





She is a graduate of Massachusetts Institute of Technology (MIT) in Electrical Engineering and Computer Science and completed a program in Global Leadership and Public Policy for the 21st Century at the Harvard Kennedy School of Government and a program at the Lee Kwan Yew School of Public Policy at the National University of Singapore.  



As one of the leading green voices in China, Peggy was honored as


In Chinese press, she has been recognized as a green leader on covers and in features such as 

Select Speeches


Peggy’s public speeches around the world give a unique window into China’s decade-long green journey, and the relation of food education to all Global Goals.


Gigascale, Gigapace: China’s Rapid Green Journey

Keywords: Sustainable Urbanization, China, Green Solutions, Innovation, Clean Energy, Sustainable Consumption, Government Policy, Environmental Progress, Pollution, Belt and Road


Food Education: The magic lever to achieve personal, planetary, economic health

Keywords: Food Innovation, Changing Diets, Innovative Education for Kids, Achieving Global Goals, Regenerative Agriculture, China, Hunger to Obesity, Government Policy


The First Comprehensive Ranking of Top 80 Carbon Drawdown Solutions

Keywords: Climate Change, Global Warming, Solutions


Makeup, Lights, Camera, Action! How Women Can Slay their Media Presence

Keywords: Women’s Empowerment, Media Training


Geographies covered:

Greater China, Europe, Australia/New Zealand, US



Peggy is a frequent speaker at World Economic Forum and TED, and appears regularly on BBC, Discovery Channel, and other media. Watch her in: Voice of America’s “A Single Step: Journeys of Women Leaders”, "Cities Changing Diabetes", "Catching the Sun", Discovery Channel’s “Power the Future” Part 3 and Part 4, Discovery Channel "How China Works".


China’s Rapid Green Transformation” assesses China’s journey in the last 10 years.


"China as a Cleantech Laboratory of the World" Keynote opening speech at the first ever TEDxChCh.


Dream in a box: Reinventing the American Dream” at TEDxOccidentalCollege


‪ “Cultural Bridges - Service Jobs of the 21st Century” at TEDxShanghaiWomen‪



As a leading expert on food education for personal and planetary health, she advocates around the world for better diets using Food Heroes’ innovative classroom curriculum and family engagement at the dining table.


Launch of the Global Nutrition Report” Drivers of obesity and diabetes in China. EAT Forum 2016


"China: from hunger to obesity in one generation". EAT Forum 2015



Book Features


"Gray Rhino", Michelle Wucker

"End of Copycat China", Shaun Rein

"Visions 2100: Stories from Your Future", John O'Brien

"The World We Made", Jonathan Poritt

"Green Recovery", Andrew Winston

"Green Gold: 11 Sustainable Entrepreneurs and Their Secrets"